Sherron Diometrion Ellis, better known professionally as Sherron BigRon, has developed a career defined by independence, versatility, and a growing international vision. Born in Richmond, Virginia, and partially raised in the rural surroundings of Surry County, he experienced different environments that helped shape his identity and determination. Today, he operates as a hip-hop and Afrobeats recording artist, music executive, and founder and CEO of the independent record label INTAGRADERZ MUZIK. Through the company, Sherron BigRon is creating a platform that supports his artistic ambitions while allowing him to build a recognizable entertainment brand with the potential to reach audiences across multiple cultures and markets.
His introduction to the music industry began through management rather than performing. Without formal experience, Sherron BigRon took on the responsibility of managing an artist named Rico Swavaa and learned the realities of the business through direct involvement. The role gave him firsthand knowledge of artist development, marketing, networking, negotiation, and the consistency required to move a career forward. After spending time helping another artist navigate the industry, he recognized his own potential as a performer and decided to step from behind the scenes into the spotlight. His transition produced singles such as “Intagraderz,” “Focus,” and “Sex in the Club,” each contributing to the development of his sound and introducing audiences to different dimensions of his personality.
Sherron BigRon later expanded beyond hip-hop and embraced the international energy of Afrobeats with his single “I Want It All.” He regards Afrobeats as one of the most influential unifying genres in music history because of its ability to connect Africa with listeners and creators throughout the world. By aligning his career with the global Afro-culture movement, he is pursuing a musical direction that celebrates collaboration, cultural exchange, and worldwide connection. His growing industry presence has also included an affiliation with Bentley Records, which he has represented at major music and cultural gatherings such as the Rick Ross Car Show. As he continues releasing music and expanding INTAGRADERZ MUZIK, Sherron BigRon remains focused on transforming his independent journey into a respected global legacy.